I've always been a firm believer that everything happens for a reason. This perspective on life forces me to constantly reevaluate, adjust, and apply the new things I learn every day.
A couple of days ago another business gave me a wonderful offer especially for a tiny business like mine. I went home poured a few candles and started weighing everything out.
A few semesters back I took a business law class in hopes that the class would cover forming an LLC. I was so disappointed that the professor barely touched on business formation in order to focus on contract law. Yesterday, I couldn't have been more grateful to my professor for making this decision.
As I was writing out what the terms and conditions of what this deal would have been (basically created a draft contract), something felt off.
That was until I remembered that just the other night I had listened to an old Goal Digger Podcast where Jenna Kutcher explained that she turns down thousands of dollars each week in advertising because it doesn't aline with her brand. She went on to explain that it many seem like a lot of money to turn down, but in the long run it cost more than what she'd make if she posted off brand. It all clicked.
I would have never thought that I'd be so thankful for a class I complained about, listening to an old podcast late at night, and turning down a hard to turn down offer, but I feel so blessed. God works in mysterious ways.
My decision to turn down this offer was incredibly difficult looking at the numbers, but I didn't start this business for the numbers. I started this brand off my passion for Julian and as a way to return the many favors that have lead me to where I am today.
I'm beyond excited to see what the future holds. So, I'm sticking my head out the window and I'm going to enjoy every stage of this train ride to a successful brand however long it takes.